How does link building work?
Search engines evaluate your website's credibility by the external websites that
link to it.
Using a sophisticated algorithm that measures the quantity and quality of sites
which link to yours, search engines assign a "Link Popularity" score to your website.
The quality of the websites linking to your site is considered to be the single
biggest influence of your rankings on popular search engines like Google™, Yahoo!®
and MSN®.
Web.com's custom link building programs match your website with other quality
websites in your industry in order to quickly improve your site's rankings. Our
Link Building programs include a number of great channels for building your web
network:
Premium Links
Web.com's Premium Links program incorporates some of the most popular websites on
the Internet. We've built seasoned relationships with Industry giants including Jupiter
Media/Internet.com, iEntry / Webpronews, and over 20,000 other leading websites
in all verticals.
Advertising your website through links raises your natural search engine rankings
by meeting the indexing demands of link relevancy and quality algorithms. These
relevance algorithms "score" sites by topic or search relevancy based on previously
indexed websites similar in nature which link to you. By securing links on quality
websites you are helping to ensure your website will be included in that search
engine database and ranked accordingly.
When it comes to link building, quality is job #1.
All incoming links are not the same. A link from Yahoo!® is judged to be more authoritative
than a link from a poorly linked website. A link from a website that has a high
number of naturally occurring inbound links and is themed the same as your website
is a high quality link.
The web is divided by "neighborhoods" relative to their theme as well as quality.
Google™ makes reference to "bad neighborhoods" and it's important to stay out of
them. Free for all (FFA) link exchanges are an example of a low quality link neighborhood.
When selecting an SEO partner, make sure these links are not part of your program!
Blog Reviews
Web.com BlogReviews™ enable our clients to take advantage of the growing popularity
of blog sites. This new medium of Consumer Generated Content (CGC) has personalized
the web and has secured a following of massive proportions. Bloggers influence ideas,
demographic groups, and reputations. Our partnership network of over 25,000 bloggers
ensures our ability to leverage these individual publishers to deliver results for
our clients.
Directory Links
Directories are indexed by search engines regularly, and the websites within them
are seen by the search engines often. When a search engine identifies a website
link within a directory it typically gives link popularity credit to that website.
Our Directory Inclusion Service incorporates some of the most popular directories
on the Internet to contribute traffic and link popularity to your website.
Press Releases
Not only are press releases a great way to create awareness and "buzz" for your
business, they are also proven to drive web traffic, and will help improve the link
popularity of your website.
Our press release submission and optimization service is designed to maximize the
visibility of your press release in the news search engines and media databases.
Critical to the success of your news release is ensuring your press release is keyword
searchable for the best search terms. Web.com provides network distribution and
technology enhancements for your release. We carefully analyze your release and
optimize it around key search terms that increase your online visibility.
Your Press Release will be submitted to hundreds of Journalists from companies like,
Chicago Tribune, AllTheWeb News, The Daily News, Boston Globe, AP Digital, NPR,
Yahoo News, Washington Post, Houston Chronicle, MSNBC, MSN Money, ABC News, USA
Today, New York Times, Philadelphia Inquirer, Boston Herald, Miami Herald, Los Angeles
Times, Smartmoney.com, Topix.net, and many many more.
"We have been working with Web.com for over a year. In that time we have watched
several of our key words rank on Google, Yahoo, MSN and AOL. Thanks to the advice
and guidance from our account manager at Web.com we have even seen keywords rank
on the first page of these search engines."
Colleen Moriarty, Schnader Attorneys at Law
Ready to get started? Get a FREE SEO consultation today.
Let our search engine professionals review and analyze your website at no charge,
and we'll create a detailed proposal with recommendations on how to enhance your
search engine presence and overall web exposure.